Bluebell Free ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

1. Who We Are

Bluebell Free is operated by Francisco Vicente de Souza, trading address: Av. Sete de Setembro, 432 - Centro, Diadema - SP, 09912-010, Brazil. For any privacy questions, contact us at support@bluebellfree.com.

2. What Information We Collect

• Contact details: name, delivery and billing address, email address, phone number.
• Order details: items purchased, order value, order history.
• Payment information: processed securely by our payment provider - we do not store your full card details.
• Technical data: IP address, browser type, device information, and cookies (see Section 6).
• Communications: any messages you send us via email, contact forms, or chat.

3. How We Use Your Information

• To process and deliver your orders, including passing your details to couriers.
• To manage your account and respond to customer service enquiries.
• To send order confirmations, shipping updates, and (where you have opted in) marketing communications.
• To improve our website and product range.
• To prevent fraud and comply with our legal obligations.

4. Our Legal Basis for Processing

We process your data because it is necessary to perform our contract with you (fulfilling your order), because we have a legitimate business interest (such as preventing fraud or improving our service), because the law requires it, or because you have given us consent (for example, for marketing emails, which you may withdraw at any time).

5. Who We Share Your Information With

We share personal data with trusted third parties who help us run our business, including our e-commerce platform (Shopify), payment processors, delivery couriers, and email/marketing tools. We do not sell your personal data to third parties.

6. Cookies

Our website uses cookies to keep your basket working, remember your preferences, and understand how visitors use our site. You can control or disable cookies through your browser settings. Some cookies are essential for the website to function.

7. How Long We Keep Your Data

We keep order and account information for as long as necessary to fulfil the purposes described above, and to meet our legal and accounting obligations (generally up to 6 years for tax records).

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data, in certain circumstances.
• Object to or restrict certain processing, including marketing.
• Request a copy of your data in a portable format.
• Withdraw consent at any time where we rely on consent.

To exercise any of these rights, contact us at support@bluebellfree.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.